Weaving has been the mainstay of every Kullu-ite’s livelihood for generations now. A month long study by Anoop H, Shilpa Kendre, Jyothsna Sekar, Shilpi Baral from SP Jain Institute of Management of Research (Mumbai) in association with My Himachal reveals startling facts on the health of the traditional Kullu weaving industry. The advent of technology and the opening up of numerous employment avenues has left this industry reeling.

The number of weavers has reduced by around 50% over the last decade. More and more weavers are leaving the profession to jump over to occupations that promise them greener pastures. Those still sticking to weaving are migrating to Ludhiana, where they have the opportunity to work in a more organised environment. The power looms in Ludhiana, are swamping the industry with their mass production and low cost capabilities. A short survey amongst locals, tourists, weavers revealed the following startling facts. Read the rest of this entry →